Pt. HIRA LAL SHARMA
SHRI RAM BABU SHARMA
As a Saying goes, “From humble beginnings, come great things.” nowhere else this expression is better exemplified than in the story of Mr. Hira Lal Sharma, the ‘master chef’ of our sweets industry. What bloomed as a small entrepreneurial dream in 1912, with only one outlet, in the outskirts of Delhi (Shahdara), the outlets has now blossomed into one of the largest confectioneries manufacturing facilities in our country.
Now days, one of the best sweetmeats named Balushahi which is considered as ‘king’ of Indian sweet is so popular, is revered and consumed all across the country . But, very few in India know that this specialty sweet was invented way back, during pre-independence era, i.e. in the year 1912. The simplicity of Shri Hira Lal Sharma. Yes, Hira Sweets, leading sweet shop of India, gets its name from Shri Hira Lal Sharma itself, who gained popularity due to his simplicity, dedication & hard work.
During his initial days Shri Sharma used to frequent around the narrow by lanes of Delhi, selling the famous, homemade Balushahi and Paranthas. Soon, his Paranthas & Balushahi gained popularity, all across Delhi & other adjoining states of India, hence Hira Sweets became synonymous with all customers. The very first shop was opened at Shahdara, - Delhi which as a landmark is still operational. Due to its immense popularity it is frequented by both old patrons and new admirers.
The legacy is now transferred from the 1st generation to the 2nd generation through Shri Om Prakash Sharma, son of Shri Hira Lal Sharma, who by profession was a govt. school teacher and has since retired as the principal of that institute
The day to day operations of the outlet is monitored by Shri Om Prakash Sharma, after which the operations are monitored efficiently by their elder son Sh. Ram Babu Sharma, who incidentally was also a reputed social worker and a well-known politician. He is a respected personality in Delhi’s political circles.
He represented and was elected twice as a MLA of East Delhi constituency. He has a history of serving his constituency for a decade (10 years). Apart from this, he has an added feather in his cap of being the president of DPCC Delhi Pradesh Congress Committee, Chairman of Standing Committee and Leader of house of the MCD.
More prominent achievement of Sh. Ram Babu Sharma was their opening at Rajiv Bhavan, DPCC office (Delhi Pradesh Congress Committee), Deen Dayal Upadhyaya Marg, New Delhi (built on 20th August 2006) and Shri Sai Sarnam Mandir, Shahdara, New Delhi.
Late Shri Ram Babu Sharma left behind two talented & zealous sons to carry his legacy forward in the form of - Mr. Vipin Sharma and Mr. Paras Sharma, the new generation is considered as the 4th generation of the family, and has been handed over the Baton of taking the legacy of their great grandfathers ahead.
In 2009, Mr. Vipin Sharma forayed into Active politics of Delhi and became an MLA. Whereas, Mr. Paras Sharma took charge of Sh. Ram Babu Sharma Business Empire and collectively both have expanded and given shape to Hira Sweets and made this into a leading Sweet manufacturing industry with multi-outlet chains across Delhi NCR..
In 1984, their second outlet of Hira Sweets became operational in Rohtash Nagar. This outlet of Hira Sweets especially serves delicious traditional desi ghee, sweets along with casual dining facility. In the year 2004 another prominent outlet was at opened at Laxmi Nagar by Shri Ram Babu Sharma. Not only the success of the family business gained momentum but the popularity of Sh. Ram Babu Sharma group, led to the creation of two more renowned Landmark outlets of Hira sweets. In 2012 Connaught place outlet was opened, 2015 at Janakpuri , In 2016 Mega outlets were launched in NCR at Noida and Indirapuram ,not just stopping the way, the group has planned many more F&B verticals and upcoming outlets in the coming years in domestic and international level.
Growing by leaps and bounds, the brand has today a grand modern manufacturing unit, at Patparganj Industrial Area, Delhi, A Corporate office and a team of seasoned professionals under its umbrella. They have not only extended the food menu, the whole ambience of every outlet also has been revamped to make and feel like a perfect food destination for families.